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A PRACTICAL MANUAL FOR HUNTING DOWN TRENDS, OVERCOMINIG BARRIERS AND DOING BUSINESS RIGHT AWAY

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Last 15th June the plenary session of Internationalisation Week 2017 was held at the WTC Barcelona Auditorium.

During the session the results of a study based on 30 interviews of businessmen and experts pertaining to all sectors and specialising in innovation, internationalisation, change, opportunities and foresight were presented.

The keynote presentation was given by Daniel Córdoba-Mendiola, founder and strategy director of The Hunter, one of the first consultancy groups to combine research on market trends with marketing and innovation strategies.

The Hunter, a consultancy group specialising in brand and product strategy, strategic innovation and creation of brand assets, focuses on the client as a source of inspiration. It is made up of an interdisciplinary team comprising strategic consultants, editors, creatives and product experts.

For further information: http://accio.gencat.cat/cat/agenda-activitats/activitats-emblematiques/setmana/2017/plenaria.jsp 


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